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Landing Page Design


Discover How to Increase Your Conversion Rates

  • Market to your specific users through market segmentation and persona development
  • Persuade users through relevant copy and content
  • Build Trust and increase user's confidence on the page
  • Engage by providing users with answers to their questions about your product/service
  • Enhance customers experience through better usability
  • Improve your site's scent
Landing page Design


Landing page design can play an extremely important role in your ad campaigns. The landing page is your only chance to convert online searchers into leads or customers. It is the first page on your website that users see when they click on your search engine listing.


Some practical reminders when creating a landing page:

Simplicity:

Flash and expensive designs are very often the culprit to a low converting landing page. Simlify the design utilizing static images and easy to understand language.

Continuity:
There is nothing worse than clicking on a paid ad for a product or service you really need, only to be navigated to page that doesn't carry a relevant message to what you are looking for. Make certain to maintain the scent through a continuous and consistent message from ad to landing page to checkout.

Ecommerce Landing Pages:
Whether it's a homepage, a category page, or a product page, it's important to know where your users are landing on an ecommerce site. We've seen too many companies spend hundreds of thousands of dollars on PPC campaigns with nothing to show and little ROI. Consider each campaign carefully before deployment.

Calls to Action:
Don't underestimate the power of your calls to action. Test with colors, placement, size, and text on the calls to action throughout the page.

landing page designer focused on conversion rate optimization and lead generation. There are four basic components to a successful web page design: Research; Design; Copy and Testing and Modification. Understanding the visitors you are targeting on a particular landing page is one of the most important elements in its success. you will be able to create a landing page that focuses in its entirety on converting these visitors to customers. A landing page's design should match the related promotional creative as much as possible.


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